Visual Design for Launches
& Campaigns

Promotional

Visual communication

Interaction/Motion

Role

Product Designer - Motion

Project Type

Feature Design.

Team

Product design

Focus

UI/UX Design Collaboration, Interaction & Motion Design Ownership.

About

A collection of visual design explorations for product launches, promotional campaigns and themed experiences at Lenskart, combining 3D visualisation, motion, generative AI and landing-page design to make product communication more engaging and easier to understand.

Lenskart Phonic — Smart Glasses User Guide: Created 3D product visualisations and interaction demos to explain the features of Lenskart Phonic smart glasses—covering button locations, controls and interactions for different functions in a more intuitive, visual format.

T20 × Hustlr Campaign: Designed a cricket-themed promotional landing experience for Hustlr, with team-specific colour treatments and campaign visuals. The experience opened with a Lottie-powered hero animation, creating an energetic entry point into the campaign.

GenAI 3D Characters: Developed a consistent prompting framework for generating stylised 3D characters with distinct personalities, occasions and expressions. Characters were paired with suitable eyewear and extended across frame recommendations, discovery flows and campaign communication, creating a flexible visual system for different use cases.

More work is being added

Visual Design for Launches & Campaigns